LinkedIn Strategy
Focus LinkedIn investment on the activities most likely to deliver business results.
SmartB2B.Marketing - The Art of LinkedIn
LinkedIn Strategy,
Ads and Organic
for Smart B2B
Companies
Whether you are new to LinkedIn or disappointed by previous results, we help build & implement smarter LinkedIn strategies that reduce wasted budget, improve visibility with your ideal clients and turn LinkedIn into a reliable B2B growth channel.
Start with LinkedIn Marketing Consultation• Top 1% LinkedIn Ads Agency on Upwork • Award-Winning • LinkedIn-Certified
• EU-Based • Women-Led • Expert-Vetted on Upwork
40+Years Combined
Experience
Experience
100%Job Success
100%Female Team
4Working
Languages
Languages
200+Successful Projects
130+5★ Reviews
100%EU Quality & Ethics
2Marketing Awards
LinkedIn
Services
A complete range of LinkedIn marketing services to attract the right audiences, build authority and achieve measurable business results.
LinkedIn Ads
Ensure campaign results through smarter targeting and more efficient budget use.
LinkedIn Organic
Marketing
Build consistent visibility and engagement with the right audiences.
LinkedIn Page &
Profile Optimisation
Optimise pages and profiles for trust, conversion and visibility in Google and AI search.
Consulting &
Training
Improve LinkedIn skills and execution through senior consulting, workshops and training.
B2B Content Creation
Create expert B2B content that builds authority, visibility and trust with target audiences.
Practical strategy, expert audits and hands-on support to help you
get more from LinkedIn.
LinkedIn Marketing Consultation
30 min — $95 | 60 min — $190
Strategy, ads, organic or a specific LinkedIn challenge.
STRATEGY & AUDITS
LinkedIn Marketing Strategy
$1,500LinkedIn organic and paid strategy with a detailed action plan.
Contact Us to Book →LinkedIn Advertising Strategy
$900Strategy and action plan for effective LinkedIn advertising.
Order on Upwork →LinkedIn Advertising Audit
$149–$1,500Identify wasted spend, campaign issues and opportunities to improve results.
Order on Upwork →ONGOING LINKEDIN SERVICES
LinkedIn Strategy & Advertising
$75/hour Order on Upwork →LinkedIn Organic Marketing
$45/hour Order on Upwork →LinkedIn Social Selling & Outreach
$20/hour Order on Upwork →EXCLUSIVE OFFER
6-Month LinkedIn Visibility Sprint for European Innovators
€750/month
Contact Us to Book
Company page optimisation, 8 posts and 1 newsletter per month, plus
management and optimisation of €300 monthly LinkedIn ad spend.*
*Advertising budget paid separately directly to LinkedIn.
We work with B2B companies, selected B2C businesses and senior professionals who want to develop LinkedIn as a serious growth channel.
B2B Product
Companies
Software, SaaS, technology products, industrial products, equipment and other B2B solutions.
B2B Service
Companies
Consultancies, agencies, IT services, professional services, outsourcing and implementation partners.
B2B Event
Companies
Conference organisers, exhibition companies, trade events and professional event businesses.
B2C Companies
Financial services, e-learning and other consumer-facing businesses using LinkedIn strategically.
Individuals
Founders, directors and senior experts building visibility, credibility and thought leadership.
Where we add the most value
We work best with clients who see LinkedIn as a strategic business channel and value expertise, collaboration and long-term results.
Good fit
- B2B companies treating LinkedIn as a serious growth channel
- Teams seeking long-term LinkedIn direction
- Founders and marketers wanting senior-level expertise
- Companies ready to collaborate on strategy and lead quality
- Businesses focused on qualified opportunities, not just activity
- Teams needing strategy, execution and optimisation aligned
Probably not the right fit
- Companies looking only for the cheapest execution
- Businesses expecting instant results without strategy
- Teams unwilling to provide input or feedback
- Brands treating LinkedIn as a side experiment
- Companies focused mainly on vanity metrics
- Clients wanting isolated tasks without strategic alignment
Which LinkedIn support model fits you?
Different LinkedIn support models offer different strengths, but not all are designed around your business goals.
Common model
Cheap freelancer
Generalist agency
Free LinkedIn reps
In-house experimentation
Typical strengths
Fast, low-cost execution
Broad marketing support
Technical platform knowledge
Ownership and flexibility
Common risks
Limited strategic direction
LinkedIn treated as just another channel
Recommendations optimised for platform gain over business outcomes
Expensive trial and error
Our Approach
Senior-level strategy with guided execution
LinkedIn-specialised expertise across ads, organic and social selling
Business-first LinkedIn strategy and funnel logic
Blueprint, consulting, training and strategic support
Cheap freelancer
Typical strengthsFast, low-cost execution
Common risksLimited strategic direction
Our ApproachSenior-level strategy with guided execution
Generalist agency
Typical strengthsBroad marketing support
Common risksLinkedIn treated as just another channel
Our ApproachLinkedIn-specialised expertise across ads, organic and social selling
Free LinkedIn reps
Typical strengthsTechnical platform knowledge
Common risksRecommendations optimised for platform gain over business outcomes
Our ApproachBusiness-first LinkedIn strategy and funnel logic
In-house experimentation
Typical strengthsOwnership and flexibility
Common risksExpensive trial and error
Our ApproachBlueprint, consulting, training and strategic support
Testimonials
LinkedIn expertise is easier to claim than to prove. We prefer visible work, verified reviews and measurable results.
Kristine is an absolute pro. From a LinkedIn perspective she took us from 0 to 100 in a matter of weeks - creating extremely well structured and data-driven campaigns, built from the ground up with a beautifully clear plan and tailored approach to our needs. Beyond her initial expert guidance in planning the strategy behind our campaigns, the insightful analysis and diligent reporting meant we start gathering learnings rapidly, and I'm extremely confident in further future success together! One of the best social media leaders I've worked with.
Kristine is an amazing Linked In consultant! If you are serious about implementing a funnel that will drive leads and engagement through Linked In, please book a consultation with Kristine. She is detailed, honest, transparent, and very knowledgeable. In addition, her expertise will focus your efforts in the right direction for your business strategy, product suite, and target clientele. I highly recommend her and it was a pleasure to work with her!!
Kristine is an absolute expert on LinkedIn ads. She is strategic, results-driven, and detailed in how she runs ad campaigns. Highly recommend.
Kristine is an artist, technician, and master strategists. I am impressed by the depth of her understanding of this medium, her deliberate method of engaging my organization’s intentions, and the deep substance of her contributions to our identified goal. I'm confident that in this domain of work there is no better person in the world.
Working with Kristine was a fantastic experience. She has a true talent for B2B marketing, with a special focus on LinkedIn Ads, and her expertise in this field has been invaluable. Kristine excels not only in strategising and organising campaigns but also in executing them flawlessly. Her guidance and insights have been incredibly helpful, and her willingness to share her knowledge makes her a wonderful partner for any marketing project. Most importantly, Kristine brings real, measurable results. Her ability to drive success and deliver on goals consistently exceeded our expectations. I encourage anyone considering working with her to book a meeting—it will only take a few minutes to see how knowledgeable and helpful she truly is. Don’t hesitate; Kristine is a rare find, and I can’t recommend her highly enough!
We have been working with Kristine for several months on several Linkedin PPC Campaings. Her Knowledge in performance marketing and CRO for Ads is very high. She has been very transparent with us in terms of the performance of the different campaigns and creatives. It has helped us increase conversion. She has been very thoughtful regarding our budget and looks always to find a way to not overspend on clicks. She helped us correct expensive mistakes we had made due to listening to the LinkedIn inhouse consultants that always want to make you overspend. I wish we had found Kristine early on before starting advertising on LinkedIn. Better to setup the account with a Pro like her before doing expensive mistakes by yourself.
Her knowledge of LinkedIn is very impressive, especially with the detailed follow-up report showing the plan ahead for achieving my business's goals. I'm excited to keep working with Kristine to build my business and brand's presence on LinkedIn.
Kristine goes above & beyond to understand her clients real pain points. Her pragmatic marketing strategy doesn't only address those pain points but also makes the marketing foundation of clients business much stronger. She is a No B.S, No Fluff, ROI driven marketer who genuinely CARES about her client's business. I strongly recommend Kristine's services to anyone looking for help with Linkedin marketing.
Clients
A selection of clients we have worked with across different countries and industries, from technology and professional services to events, finance and other sectors.
USA | Internet News
Israel | MarTechh
USA | Industrial Tech
USA | iGaming
Belgium | IT Services
UK | IT Infrastructure
UK | HealthTech
USA | HealthTech
Ireland | IT Services
Singapore | IT Services
Canada | Outsourcing
USA | Coaching
South Africa | Law
Australia | RegTech
Ireland | HealthTech
Saudi Arabia | Wholesale
UK | HRTech
UK | Accounting
USA | LogisticsTech
USA | PropTech
India | IT Services
Sweden | CRO
Australia | Accounting
USA | SalesTech
USA | Outsourcing
Financial | Services
USA | PropTech
Canada | Cybersecurity
Financial | Services
Netherlands | Events
USA | Education
USA | BioTech
USA | Marketing
France | MarTech
India | HRTech
Australia | EdTech
Lithuania | RegTech
USA | Accounting
Singapore | Logistics
Canada | Manufacturing
UK | FinTech
Switzerland | Manufacturing
Estonia | Telecom
USA | Outsourcing
China | Manufacturing
USA | Cybersecutiry
Germany | RetailTech
Philippines | Events
India | Marketing
USA | IT Services
Global | Relocation
Denmark | Engineering
Estonia | Productivity Tech
UK | Events
USA | Education
Australia | Marketing
About Founders
Kristine Sergejeva
Founder at
SmartB2B.Marketing
Upwork EXPERT-VETTED
Kristine Sergejeva is the Founder and Chief Consultant of SmartB2B.Marketing, specialising in LinkedIn strategy and LinkedIn advertising. With 20+ years of experience in marketing and communications, she develops and executes customised LinkedIn strategies that help B2B and B2C companies, startups, industry organisations, and senior professionals increase visibility, attract new clients, and achieve measurable business results.
As a certified LinkedIn Marketing Consultant and a Top Rated, Expert-Vetted LinkedIn Ads contractor on Upwork, Kristine provides LinkedIn advertising and organic account management, profile and advertising audits, competitor analysis, employee advocacy programmes, thought-leadership strategies, social selling and lead-generation campaigns, as well as consultations, training, presentations, and workshops.
Her client portfolio includes international companies and organisations across fintech, technology, training, events, financial services, and other industries. Her work for Digital Marketing World in Germany was submitted for the LinkedIn Marketing Awards and contributed to the event receiving a Silver Award at the Conference Awards.
Kristine has also delivered LinkedIn presentations and training at international events including Riga Comm in Latvia and AdWorld Experience in Italy. In addition to her marketing work, she has 10+ years of experience helping the European Commission evaluate projects for EU financing.
Kristine’s LINKEDIN MARKETING CERTIFICATES
Advertising on LinkedIn, Advertising Foundations, Account-Based Marketing Foundations, LinkedIn Content and Creative Design Certification, LinkedIn Marketing Solutions Fundamentals, LinkedIn Marketing Strategy, Advanced Lead Generation, Building an Integrated Online Marketing Plan, Growing Your Business with LinkedIn Pages, Creating a Marketing Growth System, Marketing on LinkedIn: The Sophisticated Marketer’s Guide, Content Marketing: Videos, Rock Your LinkedIn Profile, LinkedIn Quick Tips, Social Selling with LinkedIn, Employer Branding on LinkedIn, LinkedIn Profiles for Social Business Success, Writing to be Heard on LinkedIn, Learn LinkedIn Sales Navigator, LinkedIn Video Marketing for Personal and Brand Pages, Growing Your Small Business with LinkedIn, LinkedIn Sponsored InMail, Advertising on LinkedIn, Marketing on LinkedIn, B2B Marketing on LinkedIn, Learning LinkedIn.
Olia Bilokon
Co-Founder and Head of
Organic and New Media at SmartB2B.Marketing
Upwork TOP-RATED
Olia Bilokon is a Head of Organic and New Media specialising in LinkedIn organic marketing, personal branding, content marketing, and social selling. Olia helps B2B professionals and companies strengthen their online presence and generate business opportunities through strategic organic marketing.
Her expertise includes in-depth profile analysis, personal branding, keyword optimisation and searchability, content strategy, lead generation, social media marketing, and LinkedIn optimisation for both personal profiles and company pages. Her approach is data-driven and tailored to each client’s goals, identity, and target audience.
Olia works in English, Russian, and Ukrainian and holds multiple LinkedIn and digital marketing certifications covering B2B marketing, LinkedIn marketing, Sales Navigator, employer branding, video marketing, content marketing, personal branding, and social media strategy.
Olia’s LINKEDIN MARKETING CERTIFICATES:
B2B Marketing on LinkedIn, Marketing on LinkedIn: The Sophisticated Marketer’s Guide, LinkedIn Video Marketing for Personal and Brand Pages, Learning LinkedIn, Employer Branding on LinkedIn, LinkedIn Quick Tips, Learn LinkedIn Sales Navigator, Content Marketing: Social Media, Personal Branding on Social Media, Social Media Marketing Strategy: TikTok and Instagram Reels, Becoming a Thought Leader, Building an Audience on Instagram for Creators, Writing a Compelling Blog Post.
Why SmartB2B.Marketing works differently?
We combine LinkedIn-specialised strategy, senior guidance and practical execution across ads, organic and social selling.
Feature
LinkedIn Expertise
Strategy Before Execution
Custom Strategy & Execution
Business-First LinkedIn Logic
Better Lead Quality
Full-Service LinkedIn Marketing
Clear Direction from the Start
Realistic Benchmarks & Planning
Visible Proof of Success
Senior-Led Work
Boutique Client Focus
Flexible Collaboration
SmartB2B.Marketing
Certified LinkedIn specialists with deep experience across LinkedIn ads, organic marketing, social selling and B2B strategy.
Targeting, offer logic, funnel structure and priorities are defined before scaling activity.
LinkedIn strategy and execution adapted to your business model, audience, sales cycle and internal capabilities.
LinkedIn recommendations are shaped around business goals, buying committees and sales realities.
Focus on stronger targeting, better offers and lower wasted spend, not just more activity or form fills.
LinkedIn ads, organic marketing, social selling and content direction work together.
Clear priorities, testing logic, budget direction and next steps before campaigns scale.
Practical estimates based on market, budget, offer, funnel stage and likely sales cycle.
Verified reviews, case studies, award-winning work and 200+ LinkedIn projects.
Founder-led strategy and senior guidance with no junior outsourcing or factory-style delivery.
Smaller client portfolio to maintain strategic depth, quality control and senior attention.
Consulting, audits, execution, training, hybrid support or long-term optimisation depending on your needs.
Other Agencies
Broader marketing teams or execution providers with less LinkedIn-specific depth.
Execution may start quickly before the strategic foundation is clear enough.
Standardised solutions that may not fully reflect your market, buyer journey or internal reality.
Advice may rely heavily on generic platform best practices or campaign mechanics.
Campaigns may prioritise clicks, impressions or generic lead volume over lead quality.
Often focused only on ads, posting or isolated execution.
“Let’s test and see” approaches without enough strategic clarity.
Limited clarity around realistic costs, timelines or expected lead quality.
Less visible proof or unclear evidence behind performance claims.
Delivery may later be delegated to account managers or junior execution teams.
Larger-volume delivery models may spread expertise across many accounts.
More rigid packages or retainers before the right structure is fully clear.
How we approach LinkedIn
We use our methodology to define the right LinkedIn mix for your company, goals and available resources.
Strategy
Phase
We assess what you want to achieve, what is realistic and where your LinkedIn opportunities are. Based on your input and our research, we create an initial assessment, draft strategy and activity plan.
Process
Design Phase
We turn the agreed strategy into practical processes, templates and workflows, aligned with your sales and marketing channels.
Testing Phase
We test the agreed LinkedIn activities, messaging, targeting and workflows before committing to long-term scaling.
Long-Term
Implementation Phase
We continue the LinkedIn activities that show potential, optimise performance and provide regular reporting.
Evaluation Phase
We regularly review results against your main LinkedIn goal and recommend improvements where needed.
Selected LinkedIn marketing case studies:
LinkedIn Ads for Generating Leads for American Fintech Company
- 5726 middle- and lower-funnel leads
- 33.41 USD average CPL
- 196 audience segments tested
- $191K+ ad spend optimised
LinkedIn Ads for Global B2C in Financial Services
- 6047 premium leads
- 38.26 USD average CPL
- 596 campaigns launched
- 103 tailored lead magnets
LinkedIn Ads for Australian Marketing Company
- 629 key results (leads or web conversions)
- 55.2 AUD average CPL
- 16 audience segments tested
- 19 tailored lead magnets
LinkedIn Ads for Generating Leads for German Deep-Tech Start-Up
- 430 middle- and lower-funnel leads
- 139 EUR average CPL
- 99 audience segments tested
- 347 campaigns launched
LinkedIn Ads for Generating Leads for British e-Learning Company
- 2066 middle funnel leads
- 2.65 GBP average CPL
- 6 audience segments tested
- 41.11% – average conversion rate
LinkedIn Marketing for Digital Procurement World Event
- 153% increase in company page followers
- 403% increase in Founder’s connections
- #dpw2019 campaign with 553 posts displayed on Walls.io
- 1 award received
Prefer to talk first?
Book a 15 minute intro call with Kristine to briefly discuss what you need and see whether we are the right fit.